“We needed a large partner with muscle,” he says. The company has been trying to crack the security industry, home to numerous high-volume installation companies, building out a complete back-end system for alarm reporting and interactive services with Alula.Īs Clare founder Brett Price - himself a high-end home-technology integrator - will tell you, it’s a tall order for a bootstrapped company like Clare. While Clare has enjoyed some success in the production homebuilding market, the company has struggled to gain the traction of its larger rivals in both the security and home automation business. In addition, Clare users can also enroll new smart home devices into the system without having to call an integrator, thanks to an online Clare store that sells direct to consumers … while giving the original dealer credit for the DIY sales. Production builders find themselves in a position of having to “cobble together” solutions with brands like Nest and Sonos, Harper explains, so they can “still check the box” but without really providing a smart home solution … nor a path to long-term customer support or even a generally positive experience with home technology.Īt the International Builders’ Show (IBS) this week, SnapAV is showing Clare and Alula in their booth in the CEDIA home-technology pavilion (LVCC south hall, upper level), inviting production builders to discover a fully integrated smart home solution that can start small, say, with an alarm system, smart thermostat and a few Z-Wave light switches, and grow with the customer … thanks to a complete solution and the support of a home-tech pro.Ĭlare was one of the pioneers of “user empowerment” in home automation, allowing consumers to create their own schedules, scenes and interfaces through an elegant user-friendly interface. They won’t know where to turn for such service because traditional smart home dealers haven’t stumbled on the right solution for the volume market. Photo says it all – SnapAV portfolio including Clare Controls home automation, Alula security (Clare Secure), Autonomic multiroom audio, networking, OvrC and more at IBS 2019.Įric Harper, EVP product marketing at SnapAV, predicts a “vacuum” of consumers who seek user-friendly, DIY-type smart home and security devices but don’t want to actually do it themselves - the so called “do it with me” contingent. The Clare and Alula deal will help SnapAV boost its dealer base of alarm installers, but it will also help SnapAV’s core base of A/V and home automation dealers address the mainstream market and (for the first time) earn recurring monthly revenue (RMR) from alarm jobs. Soon after, the company hired Clint Choate, a 20-year security-industry veteran to lead SnapAV’s security-channel initiatives. It was just last year that SnapAV made its first appearance at ISC West. Clare Gets SnapAV into Security and Z-Wave Biz Learn more about the partnership with Clare here. SnapAV will sell Alula products under the Clare Secure brand. Last year, Clare teamed with security system provider Alula ( formed by the merger of Resolution Products and ipDatatel) to create a fully integrated security and automation platform for dealers that includes recurring revenue for alarm monitoring. The Cloud-enabled control platform is rich, and the tools for self-configuration are outstanding. SnapAV has tiptoed around the security (alarm) business for a few years, but now the big home-technology supplier is diving in, becoming the sole distributor of home automation sleeper Clare Controls and partnering with Alula for alarm products and SHaaS (smart home as a service).Ĭlare is a quiet giant in the home automation and security market, with a hub that starts at less than $100, plus attachments for building out a complete system with video surveillance, energy management, security, lighting control, multiroom A/V and more. Editor’s Note: This story first ran in Security Sales and Integration’s sister publication CE Pro.
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